David Fowler – Professional Background
David Fowler is considered one of the worldwide leading experts in newspaper, print and online advertising strategy, copy and design. He has won prestigious advertising awards for creative direction and has judged numerous national advertising award shows.
David is also the best-selling author of “Newspaper Ads That Make Sales Jump!” (considered the “Bible” of newspaper ad design at newspapers worldwide), and “Ultimate Money-Making Newspaper Ads”, his most resent release. This important book illustrates, step-by-step, how to create, write and design “direct response” print ads—which produce 4 to 5 times the selling power of traditional ads.
As a testament to his unique advertising prowess, his latest book has been endorsed by some of the worlds top marketers, including Jay Conrad Levison, John Spoelstra, Ted Nicholas, Bob Bly, Chris Haddad and Troy White to name a few.
Before joining Insight Edge, David was CEO of Ads-Up, a newspaper ad training and consulting company. In this capacity, he has made presentations to thousands of advertisers on behalf of his newspaper clients throughout North America. His presentations are credited with generating thousands of “new ad dollars” for his newspaper clients as a direct result of his impactful speaking events.
David has also trained thousands of newspaper ad directors, ad managers, sales reps, designers and production staff to create highly effective print and online ad strategies.
From 1982 to 1995 David was Founder, President and Creative Director for New visions for Retail, Inc., a successful Westport, Connecticut ad agency. Under his direction, the agency placed more retail adverting in the New York Times than all the agencies in New York, New Jersey and Connecticut combined.
His agency was also the first in the nation to combine store planning, visual display, packaging and graphic design with advertising and media placement.
It was during this period that David was approached by The New York Times to conduct a series of “public seminars” for current and prospective advertisers of The Times on the subject of creating effective print ads.
These half-day, hands-on presentations were so successful, newspapers from around the nation invited David to conduct similar workshops. In each case where the newspaper invited current and prospective advertisers, immediate new revenues resulted—and continue to result to this day.
Just as importantly, David’s unique ad workshops produce knowledgeable, confident and more creative sales managers, ad reps, designers and production staff.
In his new capacity with Insight Edge, David will continue to offer his unique brand of ad training for both newspapers and their advertisers.
David has two Masters degrees (Education and Administration). He lives in the quiet seaside village of Capitola, California.