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Gene GrantGene Grant - Professional Background

Gene Grant has dedicated his career working in newspaper sales organizations learning, teaching and providing leadership at every level.  He is now a Principal of Insight Edge. Prior to embarking on his consulting career, Gene’s career highlights include:

  • Advertising Director of The Sacramento Bee, 20 years
  • NAA 2001 Lifetime Advertising Leadership Award
  • NAA/Advertising Age 1994 “Newspaper Marketer of the Year.
  • Creating numerous “newspaper firsts” which are now common practices within our industry.

As a consultant, Gene has worked with a wide variety of newspapers, from 25,000 circulation to over 500,000 circulation, in all phases of their advertising business.  Among the most frequently addressed issues are:

  • Developing dynamic rate cards that become your most valuable marketing tool
  • Rate benchmarking to make certain client’s pricing is in the “sweet spot”.
  • Sales and management coaching and training.
  • Developing and implementing strategic advertising strategies in problem categories.
  • Development of profitable niche products including TMC
  • Confidential rate and contract analysis