Newspaper Sales Pro
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Sally Kohn - Professional Background

Sally KohnSally Kohn has over 30 years of street-proven abilities in sales management, change management, marketing initiatives, organizational development and customer engagement in sales and marketing. She has had executive level accountabilities for nearly 20 years. She is an effective team leader who motivates, builds synergetic teams that achieve peak productivity levels in challenging economic climates and continues to maintain consistent level of growth. Sally thrives in a fast-paced, high volume atmosphere with the ability to consistently adapt to the needs of the business, business climates and customers’ challenges. She has also negotiated and managed contracts with clients on local, national, direct and political levels.

Some of Sally's strengths include:

  • Sales Forecasting & Budgeting
  • Digital, Mobile and Social Media Platforms
  • Sales and Marketing Planning
  • Training & Development
  • P&L Management
  • Long & Short Strategic Planning
  • New Business Development
  • Turnaround/Reorganize
  • Inventory Management

Insight Edge, Inc.
2010 - Present
Indianapolis, IN

Principal - TV Sales Pro Division - Activities include coaching, teaching, developing and training sales teams/ managers, day-to-day sales leadership, pricing analytical services and relationship development with the internal/external customer. Long and short term revenue strategic planning, set budgets/goals that coincide with the strategic plans, personal goals and the company's mission statement. Develop business programs/plans/platforms for existing business, identify and develop new business opportunities and revenue generation strategies. Evaluating clients' needs; developing a strategy, positioning and partnership with the internal and external customer. Filling in as interim sales manager as well as conducting interim executive search/placement.


November 2005 – December 2009
Indianapolis, IN

General Sales Manager November 2005 – December 2009. Responsibilities include but not limited to total station and digital broadcast revenue. Restructured entire sales department, set budgets and did long range strategic planning.  Packaged, implemented cross-promotional campaigns tailored for advertisers and/or agencies clients. Set long range sales goals, budget goals and pricing targets.


June 2002 – November 2005
Indianapolis, IN

General Sales Manager  June 2002 – November 2005.


March 1984 – June 2002
Indianapolis, IN  

Local Sales Manager May 1997 – June 2002.  Responsible for generating local revenue in conjunction with a staff of eight sales people and two sales assistants.  Responsible for rate structure and inventory management.  Implemented several inventory management policies.  Worked both National and Local when we did not have an NSM. Controlled all Inventory, planned and implemented NTR Sales.

National Sales Manager October 1995 - May 1997.  Responsible for generating national revenue in conjunction with MMT.  Accountable for outside markets from August of 1995.  Handled both local and national political advertising in 1996.  Responsible for rate structure and inventory management.  Implemented several inventory management policies.

Regional Sales Manager  April 1994 - October 1995.  Responsibilities included regional list.  Accountable for help training staff and reaching  their revenue goals as well as achieving my regional goals.  Responsible for inventory management and backing up the NSM.

Regional Account Executive
December 1989 - April 1994.

Local Account Executive
March 1984 - December 1989.


1982 - 1984.
Indianapolis, IN  
Local Account Executive


1980 - 1982
Nashville, TN
Local Account Executive