Gene Grant - Professional Background

Gene Grant has dedicated his career working in newspaper sales organizations learning, teaching and providing leadership at every level.  He is now a Principal of Insight Edge. Prior to embarking on his consulting career, Gene’s career highlights included:

• Advertising Director of The Sacramento Bee, 20 years
• NAA 2001 Lifetime Advertising Leadership Award
• NAA/Advertising Age 1994 “Newspaper Marketer of the Year.
• Creating numerous “newspaper firsts” which are now common practices within our industry.

As a consultant, Gene has worked with a wide variety of newspapers, from 25,000 circulation to over 500,000 circulation, in all phases of their advertising business.  Among the most frequently addressed issues are:

• Developing dynamic rate cards that become your most valuable marketing tool
• Rate benchmarking to make certain client’s pricing is in the “sweet spot”.
• Sales and management coaching and training.
• Developing and implementing strategic advertising strategies in problem categories.
• Development of profitable niche products including TMC
• Confidential rate and contract analysis