Creative Sales Pro
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Creative Sales Pro knows advertising

Let the Nation’s Top Newspaper Copywriters and Designers Create Your Next Ad Campaign… and We’ll Beat Your Last Results By at Least 100%– Most Likely More

FACT! Most of the newspaper ads we create generate 200%, 300% even 500% bigger response rates than the previous ad we're judged against.

What results you can expect when we write and design your newspaper ads:

First off, let’s talk about the end results of letting us create your ads:

  • As stated above, your customers can expect at least 100% more response than your last ad—regardless of the state of the economy. How much is that worth?
  • Your customers can expect an un-heard of low customer acquisition cost.
  • Your customers can expect a steady stream of prospects to fill their sales pipeline (especially if they run a series, or campaign, of related ads).
  • Your customers can expect to get more qualified prospects who actually want to spend
    more money with their business over time.
  • Your customers can expect to relax when it comes to generating leads and sales for their business; and that means they can finally spend their time and energy doing the things that really matter most—like running their business.

We can guarantee you results

No equivocation. No sneaky backdoor “outs”. We just simply (and in writing) guarantee you that we can and will increase your customers' leads by a minimum of 100% over their last newspaper ad.

So we are either idiots for making such a bold promise or we're confident in our abilities to create ads that outperform yours.

In all humility, we're actually very good.

But we should be. After 26 years of creating newspaper (and print) ads we’ve learned more about the art and science of creating highly effective newspaper ads than pretty much anyone on earth.

For example, we’ve learned that “advertorial” headlines work far more effectively than the “hip and cool Madison Avenue” headlines that are supposed to be the hallmarks of a great ad—but aren’t at all.

We’ve learned that if your customers give their prospects a legitimate and powerful “reason why” they’re presenting their offer at this time, they’ll dramatically increase their results because their credibility will skyrocket.

We’ve also learned to write offers that are so powerful that your customers' prospects will either jam their phone lines, and line up at their doorstep or regret for the rest of their lives that they don’t stop what they’re doing and take advantage of their offer now.

And we’ve learned how to get your customers' prospects emotionally involved with their “call to action phrase” so that they can’t (or won’t) say “no” because the incentives, the freebies, the gifts, and the premiums your customers pack into it are just too good to pass up.

Plus we’ve learned how to pile on the credibility that proves every product claim (whether using testimonials from recognized experts, facts, data, charts, graphs, the media or the testimonials of previous customers). As well as how to anticipate and vaporize every objection your customers' prospects could possibly have to buying your customers' products from them …right now.

How do we do it?

Below are 6 of the 10 most important principles we use in writing and designing ads.

1. Know the purpose of your ad. The purpose of your ad is to “acquire” a qualified lead—for the least amount of money—in order to populate your database with their contact info. (You then use your database to sell your customers consistently, over their lifetime.)

2. Target the “ideal” customer. Your “ideal” customer is one who currently buys products or services like yours; they have the desire, motivation, money and authority to buy from you now. We’ll target your offer and headline to them and them only.

3. Use an “irresistible” offer to “ethically bribe” and attract new prospects. To grow you need a steady-stream of new clients. We attract them with offers like FREE trials, FREE samples, FREE Classes, Sessions or Advice. The key is to offer something your target customer feels is valuable while removing the risk associated with trying you.

4. Give an additional reward for responding to the ad. A second “free” offer in your ad works like gangbusters to get fence-sitters over the edge. Add a gift or prize just for calling or visiting and more people will. Example: "Call 555-0000 before Saturday and receive a free gold necklace when you visit…a $37 value. But hurry, there’s only 50 in stock. No purchase necessary”.

5. Use a tracking device in your ad. We will help you to determine if it’s best to use a redeemable coupon, a dedicated phone number or invite prospects to bring the ad with them. Tracking not only tells you how many prospects responded to your ad, it gives clues on how to improve ad results and sales in the future.

6. Use a layout that looks more like an editorial than an ad. Here’s a “secret” very few ad creators know. Research verifies if your ad looks more like the editorial style of the paper you’ll actually get a 500% higher response rate than if your ad looks like “an ad.” Newspaper readers trust the “editorial” look more than they trust the look of an ad offering a sales pitch.

Give us a call and let’s discuss how we can best serve you, your sales team, and your customers! (760) 941-7120

Insight Edge

Insight Edge's mission is to increase our media partners’ value, revenue, and margins with practical services created and delivered by proven media experts.

We accomplish this through industry experience-based consulting, street-wise ad selling training programs, interim and permanent executive search placement, insightful rate analysis services, weekly newsletters for salespeople and the industry’s first independent 24/7 video on-demand ad sales training.

Eric Moore

Gary Moore

Eric Moore

President

VP/CFO

Vince Pierce

Vince Pierce

John Kephart

Mike Cano

Gene Grant

Sally Kohn

Scott Whitley

VP Sales

VP Sales

Principal

Principal

Principal

Principal


 
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