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We help you productively focus on the real opportunities; not on time-wasting Hispanic publishing myths!

hsp4Your Hispanic market's preferences are based and built on a reader and advertiser psychology deeply influenced by history and heritage. Insight Edge recognizes that the Hispanic culture is very intuitive with the media companies Latinos chose to do business with, which media choices they select to invest their ad dollars, and even which ad sales consultants their instincts tell them to trust.  We can help you establish or verify your print/online strategic and tactical planning for maximum impact in your local market.

Our Hispanic consulting expertise is ready for you to tap into. Our resources can assist your organization to enhance its capabilities and effectiveness in areas that will make an immediate difference in your bottom line. Areas of opportunity that we can help you capitalize on include, but are not limited to:

  • Identifying potential new revenue opportunities for Hispanic print and online
  • Evaluating content relevant to the market and competition
  • Evaluation of rates and packaging programs
  • Evaluation of compensation plans
  • Recruitment of sales talent

Give us a call today to discuss your particular opportunities!

 

Insight Edge

Insight Edge's mission is to increase our media partners’ value, revenue, and margins with practical services created and delivered by proven media experts.

We accomplish this through industry experience-based consulting, street-wise ad selling training programs, interim and permanent executive search placement, insightful rate analysis services, weekly newsletters for salespeople and the industry’s first independent 24/7 video on-demand ad sales training.

Eric Moore

Gary Moore

Eric Moore

President

VP/CFO

Vince Pierce

Vince Pierce

John Kephart

Mike Cano

Gene Grant

Sally Kohn

Scott Whitley

VP Sales

VP Sales

Principal

Principal

Principal

Principal


 
Home
US Hispanic Market
Hispanic Training
Hispanic Consulting Executive Search Advertiser Workshops