The Insight Edge Advantage!
The Insight Edge Advantage update is provided to you each week free of charge through your station’s membership with the Ohio Association of Broadcasters! Prepare for your next sales call with meaningful and fresh information that speaks to your clients and prospects! You can also email key content to your clients or use it in presentations.
▪ What current issues keep your advertisers up at night?
▪ What trends do you need to be aware of to increase your sales?
▪ What information will enhance your professionalism from your client’s perspective?
Check out this week’s edition and confidently approach your advertisers and clients with data that makes a difference!

Consumer Cyclicals: Brands That Stay True to Their Niche Can Thrive In an Uncertain Environment | Morningstar

Kelley Blue Book Report: As Buyers Gravitate Toward More Affordable Segments, Industry-Wide Vehicle Prices Hold Steady in June – Cox Automotive Inc.

Just Like Tesla, Car Dealerships Are Becoming Tech Companies, And The Most Valuable Asset on a Dealership’s Lot May No Longer Be The Vehicles

The Media Plan: Why TEMPUR is spending more on streaming ads than influencers in social media-obsessed China | The Current

More than half of social media child safety features aren’t working as advertised, new research finds | CNN Business

One of the world’s most prominent hospitals is testing how AI can revolutionize health care | CNN Business

Physicians’ wearable data use hampered by reimbursement, workflow barriers: survey | Healthcare Dive

Is AI ready to take over your prescriptions? Doctors are wary of Utah’s automated refill program | CNN

Remember when getting older meant downsizing? Apparently that’s no longer the case – Tri-State Alert

Home prices just fell the most in nearly a decade. Here’s where buyers have the most leverage – Fast Company

A US bus travel boom looks likely – but will Greyhounds ever be cool again? | US news | The Guardian


















































































































































































































































































































































