The Insight Edge Advantage!
The Insight Edge Advantage update is provided to you each week free of charge through your station’s membership with the Virginia Association of Broadcasters! Prepare for your next sales call with meaningful and fresh information that speaks to your clients and prospects! You can also email key content to your clients or use it in presentations.
▪ What current issues keep your advertisers up at night?
▪ What trends do you need to be aware of to increase your sales?
▪ What information will enhance your professionalism from your client’s perspective?
Check out this week’s edition and confidently approach your advertisers and clients with data that makes a difference!

‘It’s become a nepo baby sport’: how secondhand fashion got so expensive | Vintage fashion | The Guardian

Consumer Cyclicals: Brands That Stay True to Their Niche Can Thrive In an Uncertain Environment | Morningstar

The Media Plan: Why TEMPUR is spending more on streaming ads than influencers in social media-obsessed China | The Current

Samsung cuts hundreds of US consumer electronics jobs ahead of Texas HQ move — 739 roles affected in New Jersey as chip division posts record profit | Tom’s Hardware

These States Are Offering Tax-Free Laptops, PCs, and Tablets This Summer. Is Your State on the List? | PCMag
How Patients Choose Hospitals and Doctors: Key Priorities From the 2026 U.S. News Survey | U.S. News

Patients trust AI almost as much as their doctors — and the system isn’t built for that | Medical Economics

One of the world’s most prominent hospitals is testing how AI can revolutionize health care | CNN Business

Physicians’ wearable data use hampered by reimbursement, workflow barriers: survey | Healthcare Dive

Is AI ready to take over your prescriptions? Doctors are wary of Utah’s automated refill program | CNN

FCC Plans to Raise the 39% National TV Ownership Cap – What are the Proposals and What are the Issues? | Broadcast Law Blog

U.S.-Belgium World Cup TV broadcast draws 33 million on Fox, sets U.S. audience record for soccer – The Athletic

T-Mobile, Verizon or AT&T? New study reveals best mobile carrier – ranks internet providers, too | ZDNET





















































































































































































































































































































































