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How Fashion Brands Get AI Visibility Right | BoF

How Fashion Brands Get AI Visibility Right | BoF

For fashion brands, the question is no longer whether to invest in AI visibility, but whether that investment is working. Forty-one percent of US consumers used generative AI to shop in June 2026, while visitors referred by AI generated over 40 percent more revenue...

12 Fall Style Trends That Are ‘In’ Right Now

A Fashion Writer’s Top Picks Looks like trousers, feels like sweatpants: Ewedoos Wide-leg Dress Pants, $28 (originally $36) 100% cotton: Free People Frankie Cable Pullover, $59 (originally $98) Blister-free: Project Cloud Genuine Leather Slip-ons, $45 Off-duty model...
Gen Z Fashion Trends Millennials Absolutely Hate

Gen Z Fashion Trends Millennials Absolutely Hate

As a Gen Z'er myself, I'll admit it: there are a lot of rather confusing trends our generation buys into. Sometimes, we adapt a particular style choice that actually makes no sense to anyone older than us. So, we asked the BuzzFeed Community, "What Gen...
Fashion Trends that are ‘In’ this Fall – The Forest Scout

Fashion Trends that are ‘In’ this Fall – The Forest Scout

It’s officially that time! Fall has officially arrived, and with that, comes fall fashion—also known as the best season to dress. Here are some of Shea Milliman and Cassidy Dixon’s top picks. Shea’s Picks: Fringe I figured there was no better way to start the fall...
9 Fall Fashion Trends You Can Shop on Sale Right Now

9 Fall Fashion Trends You Can Shop on Sale Right Now

Fresh off the heels of New York Fashion Week, I’ve got nothing but fall trends on the brain. Everywhere I went, I saw industry insiders wearing animal-print sneakerinas, slouchy plaid shirts, and olive-green suede bags. When I went to shop these buzzy items, I was...
Sustainable fast fashion: paradox or possibility? | ESG Dive

Sustainable fast fashion: paradox or possibility? | ESG Dive

This audio is auto-generated. Please let us know if you have feedback. Fast fashion brands have increasingly been advertising “sustainable fashion” campaigns and initiatives that claim to lower their carbon footprint, chemical pollution and resource use. However, a...