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AI Traffic Outperforms Paid Search for US Retailers, Adobe Says

AI Traffic Outperforms Paid Search for US Retailers, Adobe Says

Artificial intelligence (AI) traffic to U.S. retail websites is now converting better than non-AI traffic such as paid search and email marketing, Adobe said Thursday (April 16). In March, AI traffic converted 42% better than non-AI traffic, marking a “major reversal”...
Retailers Bet on AI Fitting Rooms to Slash Costly Returns

Retailers Bet on AI Fitting Rooms to Slash Costly Returns

Online shopping has made buying and returning clothing seamless for consumers. But for retailers, returns have become an expensive problem: The process requires retailers to pay to retrieve any garment that does not fit before inspecting it and deciding what to do...
7 U.S. Shopping Destinations That Take Retail Therapy Seriously

7 U.S. Shopping Destinations That Take Retail Therapy Seriously

The best way to understand a city might just be through its shopping. Beyond the landmarks and attractions, each destination reveals a mix of influences—luxury and local, familiar and unexpected. In some places, like Miami, that means designer flagships and polished...
Introducing More Ways to Tap into Shopping on Reddit

Introducing More Ways to Tap into Shopping on Reddit

Amid information overload and declining trust, more purchase journeys are happening on Reddit than ever before. To help retailers and ecommerce businesses reach these shoppers more easily and effectively, we’re launching several new shopping tools to enhance the...