Jun 1, 2026 | Media
There is a lot of excitement surrounding how artificial intelligence is already reshaping how media spending gets optimized – thanks to AI products from tech giants like Meta and Google.There are also lots of reasons why this may never happen in TV advertising...
Jun 1, 2026 | Media
New York, NY (May 28, 2026)—How has the FDA’s crackdown on deceptive drug advertising affected multiscreen TV? The Video Advertising Bureau (VAB) examines that question in its newly released report. “In September 2025, the FDA launched a crackdown on deceptive drug...
Jun 1, 2026 | Media
YouTube has introduced a new “Unique Reach” metric for connected TV (CTV) viewing, marking a significant shift from device-based measurement toward audience-based estimation on large screens.The update means advertisers and publishers will no longer see a television...
Jun 1, 2026 | Media
Latest News Inside Radio News …Click here for the full article!
Jun 1, 2026 | Media
Save this article for later! Login or create a Free Member Profile to bookmark it.TV sports executives from Tegna, FanDuel Sports Network, E.W. Scripps and Rincon Broadcasting explain how they’re capitalizing on local sports deals with audiences and advertisers and...
Jun 1, 2026 | Media
Jul 21, 2025 | TVNC StaffSave this article for later! Login or create a Free Member Profile to bookmark it. The purchased assets are: KAYU, KFFX, KCYU, KYMA, KOKI, KMYT, and WHBQ Rincon Broadcasting Group LLC, headed by Todd Parkin, has completed the purchase of seven...
May 25, 2026 | Media
May 19, 2026 | Jeremy B. Merrill, Jonathan O'Connell & Luke ConnorsSave this article for later! Login or create a Free Member Profile to bookmark it. A Washington Post analysis of 50 hours of televised football, basketball and hockey games found that betting...
May 25, 2026 | Media
TV built its empire on reach. Now it must prove its impact. Enter outcomes. They were on full display as the core tenet of virtually every upfronts presentation, from NBCUniversal to Netflix and Warner Bros. Discovery. WBD is even partnering with Paramount, Fox, NBC...
May 25, 2026 | Media
Why You Can Trust CNET Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks. If you buy through our links, we may get a commission. Reviews ethics statement YouTube TV vs. DirecTV vs. Hulu Live and More: Which...
May 25, 2026 | Media
Skip to main content site categories Home TV TV News NBC Wins TV Season in Total Viewers for the First Time Since 2002 The Super Bowl and Winter Olympics had a lot to do with the 2025-26 victory. Kenne…Click here for the full...
May 25, 2026 | Media
For most of the past decade, individuals have largely defined the creator economy: one creator, one channel, and one voice, building a direct relationship with an audience. That model has produced massive businesses and cultural influence. It’s not the end state. It’s...
May 18, 2026 | Media
There’s good news for advertisers having to deal with the limited availability of highway billboards: AM/FM radio can reach the same consumers with in-car display ads showing the same content, while driving lifts in awareness, consideration and action.The findings...
May 18, 2026 | Media
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May 18, 2026 | Media
Skip to main content site categories Home Business Business News TV? What TV? The 2026 Upfronts Will Be Heavy on Creators, Football and AI Ad Tech Chats with CMOs, media buyers and network ad sales chiefs underscore the rapidly-changing media environment …...
May 18, 2026 | Media
Earlier this year, Comcast spun off a bunch of its cable TV networks into a new company called Versant. On Thursday, it reported on how it did during its first quarter as a standalone company — better than expected, but not great. Advertising revenue fell by 5%,...
May 18, 2026 | Media
The news: NBCUniversal announced a slate of updates geared toward advertisers at its 2026 Upfront event.The company will begin a full-scale rollout of its Performance Insights Hub in Q4, giving advertisers one place to evaluate campaign delivery, audience data, and...
May 11, 2026 | Media
The upfronts have long been TV’s moment to dominate the conversation. This year, they arrive as commerce media is about to surpass it in ad spend. That’s according to projections from agency holding company WPP. The shift is more than symbolic. For decades, TV has...
May 11, 2026 | Media
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May 11, 2026 | Media
Home TV News Fox Puts New Spotlight on Measuring Audience Reaction to Commercials In an industry long known for counting the number of people who watch TV shows and the commercials that accompany them, Fox is starting to place new…Click here for the full...
May 11, 2026 | Media
The WNBA begins its 30th season Friday night with new media rights agreements that, according to a source with knowledge of the agreements, total $3.1 billion over 10 years — or $281 million annually.For the rights holders, the WNBA is one of the best — if not the...
