Aug 31, 2026 | Media
The amount of money spent on radio during the midterm election cycle has jumped 22% in the past month, with the vast majority of ad dollars expected to come following Labor Day. The ad-tracking firm AdImpact reports $124 million has been spent on political ads on the...
Aug 31, 2026 | Media
Why It Matters The Federal Communications Commission (CRS) faces mounting pressure to revisit decades-old network-affiliate rules. In July, tensions boiled over when affiliates preempted network programming to air a presidential speech, prompting President Trump to...
Aug 31, 2026 | Media
A federal appeals court ruling Tuesday could erase a new midterm advantage for Republicans.Why it matters: The 2-1 ruling would block Republicans from using cash-rich party committees to buy more political TV ads at discounted rates.Republicans plan to appeal the...
Aug 31, 2026 | Media
There is an old adage that it’s the second mouse that gets the cheese, and in the case of audio it might be time to heat up the fondue pot. Audio spent years playing catch-up with digital media when it came to proving what happened after someone heard an ad.Radio’s...
Aug 31, 2026 | Media
UPDATE: CBS is planning another special to pay tribute to Dolly Parton, with plans to air the Entertainment Tonight special Remembering Dolly: A Rhinestone Life on Sunday. Set to air at 8 p.m. ET, the special will be hosted by Kevin Frazier and Nischelle Turner. It...
Aug 24, 2026 | Media
According to the FCC, to act in the “public interest, convenience and necessity” means to “air programming that is responsive to the needs and problems of its local community.” The FCC exercises wide discretion in determining what a station must do to meet this...
Aug 24, 2026 | Media
Save this article for later! Login or create a Free Member Profile to bookmark it.Owners in multiple markets have now added the financial and ratings benefit of a second network without the expense, regulatory approvals or bother of buying a second television station....
Aug 24, 2026 | Media
The Walt Disney Co. has been quietly restructuring under new Chief Executive Josh D’Amaro. One of its cable TV assets was the first to go. The Burbank-based entertainment conglomerate inked a deal Aug. 4 to sell off its 50% stake in A+E Global Media to its venture...
Aug 24, 2026 | Media
(Image credit: DirecTV/Netflix) DirecTV has launched a new promotion that offers new DirecTV customers who choose a DirecTV Genre Pack and its Gemini streaming device will get a year of free access to Netflix Standard with ads.Normally Netflix’s ad supported service...
Aug 24, 2026 | Media
There is an old adage that it’s the second mouse that gets the cheese, and in the case of audio it might be time to heat up the fondue pot. Audio spent years playing catch-up with digital media when it came to proving what happened after someone heard an ad.Radio’s...
Aug 24, 2026 | Media
According to a new report from Redfin, sellers now outnumber buyers. Experts say it’s reshaping the market. Photo: Adobe StockListen to this ArticleMore info0:00 / 3:39In some regions, when it comes to purchasing a home, sellers are now outnumbering buyers. According...
Aug 17, 2026 | Media
The erosion of ad dollars earmarked for traditional TV has gone from alarming to dire. Advertisers cut their “upfront” spending on broadcast TV by approximately 5.3%, according to an analysis of the annual sales market by Media Dynamics Inc., a consultancy that tracks...
Aug 17, 2026 | Media
(Image credit: Cineverse) LOS ANGELES—Cineverse has launched VAUDIO, a new ad tech offering that takes existing podcast, radio or streaming audio commercials and adds the visuals required for television.This allows advertisers to launch campaigns across connected TV...
Aug 17, 2026 | Media
(Image credit: Netflix) Netflix has concluded its 2026 Upfront sales in the U.S. with deals from “all major agency partners” that “nearly doubled our ad commitments this year,” Netflix president of advertising Amy Reinhard reported.Reinhard did not provide specific...
Aug 17, 2026 | Media
A new Nielsen report reveals a significant surge in women's sports viewership and advertising spend in the US during the first half of 2026, highlighting a cultural re-alignment and growing commercial interest. IMAGE: Minnesota Lynx guard Courtney Williams (10)...
Aug 17, 2026 | Media
Podcast advertising picked up steam during the second quarter, with spending climbing 9% from Q1 and finishing 23% above year-ago levels, according to Magellan AI’s Q2 Podcast Advertising Benchmark Report. Unlike the uneven start to the year, when spending weakened in...
Aug 17, 2026 | Media
Policyband The new bullish spectrum comments came just days after Sinclair CEO Christopher Ripley said he was open to spectrum deals with Elon Musk's Starlink following the transition to NextGen TV …Click here for the full...
Aug 10, 2026 | Media
An article from Dive Brief The $2.15 billion deal follows other platforms valued for their independence getting acquired, which has stoked advertisers’ concern. …Click here for the full...
Aug 10, 2026 | Media
Fox Advertising and iSpot recently expanded their long-running collaboration through FOX AdStudio, integrating always-on attribution and outcomes measurement across Fox’s linear and streaming platforms to link ad exposures with real-world consumer actions. This move...
Aug 10, 2026 | Media
NewscastStudio/Youtube, Fox News/YouTube What To Know MS NOW saw a decline in the key 25–54 demographic from June to July, while Fox News and CNN posted gains in both primetime and total-day viewers. Fox News led all networks in total and demo viewership for both...
