Apr 13, 2026 | Media
Newswise — Even with all the hype around streaming, traditional TV still dominates ad spend. Advertisers are putting $139 billion into linear ads this year, compared to just $33 billion for ads on streaming/connected TV.With no way to track individual behavior among...
Apr 13, 2026 | Media
A recent study from Katz Radio Group finds that radio advertising can play a significant role in driving consumer consideration and strengthening trust for auto insurance brands, particularly in a highly competitive and price-sensitive category.The analysis, conducted...
Apr 13, 2026 | Media
by , February 5, 2020 Radio is sitting pretty — digital ad revenue has topped $1 billion, according to the Radio Advertising Bureau and Borrell Associates. Local radio stations' revenues grew 25% in 20…Click here for the full...
Apr 13, 2026 | Media
Right when it may need it the most, radio’s combined revenue outlook for 2026 just got a lift. BIA Advisory Services has bumped its US local advertising forecast to $184.5 billion, now projecting that over-the-air and digital radio will together clear $12.4 billion....
Apr 13, 2026 | Media
The U.S. advertising industry is entering what analysts describe as a new “Golden Age,” fueled by strong digital performance, expanding advertiser participation, and the growing dominance of major technology platforms, according to a new report from...
Apr 6, 2026 | Media
With midterm spending poised to hit record highs, candidates wanting to win the audio war have a clear answer: AM/FM radio. Its share of ad-supported audio time among registered voters exceeds Spotify, Pandora, SiriusXM, YouTube Music, and Amazon Music combined. New...
Apr 6, 2026 | Media
Report suggests CTV advertising still relies on decades-old formats despite streaming viewership and adspend soaring. To continue enjoying this article, please sign in. You can register for free for limited further access. Want to access unlimited content? Start your...
Apr 6, 2026 | Media
Deloitte has released its Digital Media Trends survey. It shows how prevalent social media is to many Americans. In the survey, it revealed that the average consumer spends six hours per day with media and entertainment activities. That includes streaming video,...
Apr 6, 2026 | Media
TV advertising reaches millions of people every day, yet many companies still struggle to understand if it truly works.Even with modern technology, measuring how ads influence buying decisions remains a challenge. New research is now helping solve this problem and...
Apr 6, 2026 | Media
As consumers fluidly jump from social feeds to podcasts, search engines, and streaming apps, capturing meaningful attention has never been more challenging. Fragmentation has not only multiplied the number of touchpoints, but it has also intensified the competition...
Mar 30, 2026 | Media
Social Media Week: SMW returns to NYC April 14 to 16, bringing together the people behind the feed to define what works now in social and content. Secure your spot today. Amid all the clichés and buzzwords repeated and posted across the IAB Mainstage on Wednesday, one...
Mar 30, 2026 | Media
At IAB NewFronts in New York, the managing director and head of large customer sales set out a vision for connected TV that looks less like traditional broadcasting and more like an interactive, performance-driven media channel shaped by viewers not content just to...
Mar 30, 2026 | Media
A new report from WARC finds that the 2026 FIFA World Cup will deliver a major but diminishing boost to global advertising, as brands increasingly shift spending beyond traditional broadcast channels, including radio, toward more fragmented, multi-platform...
Mar 30, 2026 | Media
Traditional Radio Advertising MarketThe traditional radio advertising sector continues to hold a significant place in the marketing landscape, adapting to technological advancements and shifting listener preferences. As the industry evolves, it is set to experience...
Mar 30, 2026 | Media
A new blog post from the Cumulus Media | Westwood One Audio Active Group highlights a local Missouri pest control company that offers a powerful lesson for marketers: sustained investment in AM/FM radio advertising can build brand dominance and long-term business...
Mar 23, 2026 | Media
(Image credit: Getty) NEW YORK—A new study reported that despite record streaming viewership and soaring ad spend, most connected TV advertising still relies on decades-old formats, which leaves billions in potential brand impact untapped, according to TripleLiftThe...
Mar 23, 2026 | Media
Brands are seeing a 20% better return on ads they buy on women’s sports compared with general advertising they place across non-sports broadcast and cable TV programming. That’s the core finding of a study by ad agency WPP Media. It found that spending on women’s...
Mar 23, 2026 | Media
by , March 19, 2026 Nielsen late last week began informing clients that, effective March 31, it will discontinue monitoring ads on TV in 137 markets. The news comes on the heels of Nielsen’s decision to …Click here for the full...
Mar 23, 2026 | Media
A Quick Service Restaurant chain was on the verge of cutting radio. Then, a Media Mix Model revealed its social media ads were costing more than the meals they were selling, while radio enjoyed more than three times ROI. Guess what came back? The study by analytics...
Mar 23, 2026 | Media
by , March 19, 2026 A California law targeting "deep fakes" in political ads should be permanently blocked, numerous outside groups including journalists and First Amendment watchdogs are telling a feder…Click here for the full...
