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Is AppLovin’s Social Media Ambition a Game Changer

Is AppLovin’s Social Media Ambition a Game Changer

Key Takeaways AppLovin (APP) is strategically pivoting to build its own social networking platform, leveraging its robust ad tech infrastructure to challenge giants like Meta. The move aims to secure valuable first-party data and reduce reliance on third-party ad...
YouTube Uses AI to Match Ads With Relevant Videos

YouTube Uses AI to Match Ads With Relevant Videos

YouTube has introduced new updates to its advertising platform at Brandcast 2026, covering AI-assisted sponsorship buying, creator commerce amplification, shoppable connected TV, and expanded retail measurement.The company is focusing on connecting brands with viewers...
How Much do YouTubers Make? + YouTube Earnings Calculator

How Much do YouTubers Make? + YouTube Earnings Calculator

How much do YouTubers make? The short answer is anywhere from a few dollars per month to millions of dollars per year. Some creators earn less than $100 monthly from ads, while others build full-scale media businesses around YouTube through sponsorships, affiliate...