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Porsche Warns of a Rough Year Ahead

Tariffs and EV slowdown drag down profit forecastPorsche is bracing for one of its most difficult years in recent memory. The German sports car maker warned it now expects profit margins to dip into the single digits — between 6.5% and 8% — a significant drop from its...

The Surprising Science Behind BMW’s ‘Emotional’ EV Sounds

The way your car sounds may be as important as how it drivesBMW’s Neue Klasse vehicles are set to be a massive leap forward in interior and exterior design, and a landmark moment in the company’s push toward full electrification. This “new class” of vehicles may also...

Volkswagen Freezes Prices Through May to Ease Tariff Concerns

Volkswagen hits pause on price hikesVolkswagen has confirmed it will not raise prices on its vehicles in the U.S. through the end of May, joining a growing list of automakers looking to reassure shoppers spooked by potential tariffs. The move comes as the industry...

Tesla’s California Reign Ends as Rivals Surge in EV Market

California turns the page on TeslaFor the first time since the early days of the EV boom, Tesla no longer holds a majority of California’s electric vehicle market. According to new data from the California New Car Dealers Association, Tesla’s market share dropped to...

Mazda’s Tesla Model Y Competitor Is Here

A new chapter in Mazda’s EV strategyMazda is stepping back into the EV spotlight with the debut of the 2025 EZ-60, an electric SUV designed to take on the Tesla Model Y. Unveiled via Chinese social media, the EZ-60 is the SUV sibling of the previously launched...

Volvo Makes Radical Shifts to Weather the Tariff Storm

A company insider says the Swede will cut a low-selling model impacted by tariffsAs the situation regarding President Trump’s tariff plans evolves, Swedish automaker and wagon savant Volvo is making some adjustments to better equip itself for the United States...