Mar 2, 2026 | Media
by , Staff Writer, July 22, 2025 Streaming advertising is growing — but overall message per hour during TV/movie content is still much less than linear TV.That said, premium streaming leader Netflix — …Click here for the full...
Mar 2, 2026 | Media
Key stat: TV ads drive purchase behavior for 49% of consumers, making them the most effective channel, even though 36% find them disruptive, according to a January report from DISQO.Beyond the chart: TV's effectiveness has some science behind it. Across...
Mar 2, 2026 | Media
In less than a month, baseball’s biggest fans will be packed into ballparks across America for the earliest season opener in Major League Baseball history. But for the rest of the season, you’re likely to find those same fans glued to AM/FM coverage. Katz Radio...
Mar 2, 2026 | Media
You are here: Home / Columnists / The Power of Radio Advertising for Local Business GrowthRight here in Northern Arizona – from Flagstaff to Prescott, Sedona to Cottonwood – radio remains part of daily life.In a fast-moving digital world, one marketing tool continues...
Mar 2, 2026 | Media
by , Staff Writer, September 16, 2025 There has been much discussion of the cost to create, from start to finish, an advertisement or video for digital sites or streaming and connected TV (CTV) services….Click here for the full...
Feb 23, 2026 | Media
by , Yesterday Roku remained the top connected TV (CTV) platform on devices — smart TV sets, set-top box devices/sticks — in the fourth quarter of 2025 for open programmatic CTV ads with a 32% share, a…Click here for the full...
Feb 23, 2026 | Media
by , Staff Writer, February 16, 2026 Valuations of NBA teams have been skyrocketing — and TV revenue is a major reason why.We can thank rising sports rights fees — now at $75.9 billion over 11 years, u…Click here for the full...
Feb 23, 2026 | Media
Georgian National Communications Commission reported that Georgia’s television and radio broadcasters recorded significant growth in commercial advertising revenue in 2025, with total income rising 37.4% year-on-year to reach 106.8 million GEL. The surge was largely...
Feb 23, 2026 | Media
(Stock photo)The Federal Communications Commission (FCC) on Friday approved an application by Sinclair, Inc. to acquire four local television stations that it already operates through shared services agreements.The application involves the transfer of local TV station...
Feb 23, 2026 | Media
When did you last listen to a proper radio broadcast? Not the FM station playing in your car when your Spotify fails to connect, but a genuine radio program where an RJ converses with a celebrity guest, where breaks are filled with classic melodies and advertisements...
Feb 16, 2026 | Media
The Super Bowl ads with the biggest buzzAssociation of National Advertiser's Nick Primola joins ABC News Live to unpack this year's lineup of Super Bowl ads.February 9, 2026…Click here for the full article!
Feb 16, 2026 | Media
Radio remains the most trusted and widely used mass medium in the U.S., according to data compiled by the World Radio Alliance (WRA), underscoring its continued strength in a fragmented media landscape.The WRA’s report cites a Katz Radio Group Media Trust Study that...
Feb 16, 2026 | Media
Home TV News Super Bowl Ads: Top 10 Most-Liked Commercials Courtesy of Pepsi Updated with final rankings: Marketers punched a variety of emotional buttons with their pricey 2026 Super Bowl TV ads — ranging from heartwarming…Click here for the full...
Feb 16, 2026 | Media
The ad tech industry is betting big on shoppable TV as the next frontier in connected TV advertising. It’s a seductive promise: viewers see a product during their favorite show, click a button on their remote or scan a QR code, and complete a purchase without ever...
Feb 16, 2026 | Media
Global data released to mark World Radio Day 2026 [February 13th] by the World Radio Alliance and egta, the international trade body of multiplatform TV and audio businesses, reveals that radio reaches nine out of 10 people weekly, and commands the highest trust of...
Feb 9, 2026 | Media
On Wednesday, OpenAI CEO Sam Altman and Chief Marketing Officer Kate Rouch complained on X after rival AI lab Anthropic released four commercials, two of which will run during the Super Bowl on Sunday, mocking the idea of including ads in AI chatbot conversations....
Feb 9, 2026 | Media
Home TV News Streaming-Only Super Bowl Commercials Open New Tier for Marketers With Fewer Dollars for Big Game Courtesy e.l.f. Cosmetics While other Super Bowl sponsors like Instacart, Pringles and Bud Light will trot out f…Click here for the full...
Feb 9, 2026 | Media
(Image credit: NAB) WASHINGTON—The NAB has released a new nationwide survey of registered voters that finds broad public support for eliminating the national broadcast ownership cap, a restriction that limits how many households a local TV station owner can reach...
Feb 9, 2026 | Media
The studio and administrative offices of KCVU, the former Chico-Redding Fox affiliate. (Photo by Matthew Keys for The Desk)The Federal Communications Commission (FCC) has approved the transfer of five broadcast television licenses to Sinclair involving local TV...
Feb 9, 2026 | Media
Key PointsCord-cutting trends have prompted the spring 2026 shutdown of another cable TV network.Viewing habits are changing faster than many sports networks expected.The collapse of the regional sports network model hurts team revenues; fans face cost and access...
