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NBC Sells Out Super Bowl LX With Ad Demand Reaching New Heights

If you’re a marketer itching to spend $8 million for a single 30-second slice of national TV inventory, the time to pick up the phone and call Peter Lazarus was roughly yesterday. In keeping with the enormous reach of the Super Bowl, the NBC Sports ad sales boss on...

NFL Says Nielsen Is Overlooking Millions of Super Bowl Viewers

The NFL may have a bone to pick with Nielsen’s measurement of its biggest tentpole events, but league officials on Tuesday acknowledged that the ratings service will continue to serve as the currency that underpins some $5.2 billion in seasonal advertising...

NFL Primed for Record Ratings, Ad Cash Under New Nielsen Currency

The NFL already commands a disproportionate share of TV’s eyeballs and ad dollars, accounting for the largest audiences of any programming genre and some $5.2 billion in commercial revenue for the league’s media partners. And while the fall TV numbers were expected to...